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Oliver Tomalin of LOVE BRAND & Co.

Oliver Tomalin of LOVE BRAND & Co.

LOVE BRAND & Co, London, UK is a flamboyantly classic collection of swimwear created by Eco Entrepreneur and Creative Director Oliver Tomalin to help in the conservation of elephants.

Coining the term ‘Trunks for Trunks’ he has designed a highly wearable collection, sustainably made in Cambodia, to raise awareness and donate money directly to charities that support elephants in the wild with 5% donated to Elephant Family, The David Sheldrick Wildlife Trust and raising awareness and funds for vital elephant conservation projects.

Oliver Tomalin, Creative Director Love Brand & Co

Oliver Tomalin, Creative Director Love Brand & Co

What inspired you to set up Love Brand & Co? Why did you choose elephants?

Love Brand & Co. is the result of two loves of mine: clothes and conservation. I have always had a thing for beachwear and I have always loved elephants since childhood. I recognised there was a gap in the market for a fresh beachwear concept and at the same time the horrifying plight of elephants motivated me to create the label in aid of my favourite animal.

Why did you select the charities you donate to?

I was amazed when painted elephants paraded all over the capital in London. I immediately wanted to talk to the innovative charity behind this initiative and find out more…

It quickly resulted in Love Brand’s first charity partner, Elephant Family, an exciting and worthy charity in aid of Asian elephant conservation. We also donate to Tusk Trust; I was equally inspired when I met the surprisingly small team behind such a big voice in African elephant conservation.

And finally my fiancée introduced me to our third charity partner, The David Sheldrick Wildlife Trust. After her visit to the elephant orphanage, it was not long until we returned to Nairobi, so I could see for myself. The dedication and warmth surrounding this special place gives strength and hope not just to the baby elephants they rehabilitate but to all those that visit there.

What was it like travelling to see the charities you support?

I feel extremely fortunate every time I have an opportunity to travel to visit our charity projects in Africa and Asia. I am a keen photographer and it is a real gift when I have to see elephants or any wildlife or natural landscape for that matter.

The travel inspires me, and my team, to continue our beachwear project, raising awareness and donations for our planets largest, and yet so vulnerable, land mammal.

What is your favourite ‘Ecoescape’? 

The Four Seasons Safari Lodge in the Serengeti National Park. Nothing beats watching the elephants migrating up to the watering holes overlooked by the lodge pool, wearing Love Brand & Co. shorts of course!

We have seen some pretty horrific elephant poaching statistics come out in 2013, how do you feel about the current situation and what solutions can you see for the future? 

Last year up to 36,00 elephants were killed for their ivory. -1 every 15 minutes. The situation is simply horrifying and upsettingly real. Rhinos and Elephants are right on the edge now. Ivory is still fuelling the killings and this distasteful demand is what needs to be continually addressed through the right awareness building.

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What are your hopes for the future of Love Brand & Co?

We hope to see elephants sustainable again in the wild. We hope for future generations to enjoy these magnificent creatures and enjoy wearing Love Brand & Co. products in their aid and protection.

www.lovebrand.com

5 Park Walk
‘The Beach’
Chelsea SW10
London
United Kingdom

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